The Brazilian

By Noreen Farooqui

The Brazilian Wax




In the year 2000, everyone’s favourite television series heroine got a Brazilian wax. Elated, Carrie Bradshaw felt a renewed joie de vivre with an extra bounce to her step.

Due to the popularity of Sex and the City, just about everyone was asking for one at her waxing salon. Pretty soon, Brazilian waxing became an in-demand service and more and more spas and salons began adding it to their repertoire.


The Padhila Sisters

The Brazilian wax traces its origins back to 1987 when the now famous seven Padhila sister: Janea, Jocely, Jonice, Juracy, Jussara, Judeseia and Joyce opened up their salon, J Sisters in Midtown Manhattan.

Janea Padhila had noticed a woman in a thong bikini on the beach with a few hairs peeking out. The solution, she thought, was to remove all the hair in that region and avoid bikini hair mishaps altogether.

At Aroma, the most common questions we get asked about Brazilians are sensitivity. We’ve compiled a few solutions to put you at ease.

Waxing Tips

  • Take an aspirin 30 minutes before your wax.
  • Avoid caffeine and alcohol on the day of your wax.
  • Your pain threshold is highest between 3 pm and 5 pm so it’s best to schedule an appointment during those times.


The Brazilian

Hair is removed from the front, the back and everything in between.

Your esthetician takes you to the room you will be treated in and asks you to remove all your clothes from the waist down. Then, you will lie on a table covered with paper.

We recommend that you have at least ¼ of an inch of hair growth for removal.

At Aroma, we use a cream-based wax. It’s applied to your treatment area and with a cotton strip, we remove the wax that’s attached to the hair against the direction of hair growth.

During the process, your esthetician will chat with you to help you relax and instruct you to breathe in or out for a more comfortable experience.

Voila! In less than 15 minutes, you will be silky smooth and hair-free.


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